While it may sound like a terrible idea for an April Fools prank, the truth of the matter is, yes, this is really happening. Dunkin’ Donuts has indeed announced that they are planning to get rid of ‘Donuts’ from their name – and they’re seriously going for it pretty soon.
Established in 1950 by William Rosenberg and now with over 12,000 stores in 36 countries, Dunkin’ Donuts has surely established its brand as one of the icons in the restaurant industry. Starting January 2019, however, the company will officially launch a name change that will affect its advertising, packaging, and social media pages.
According to a CNN report, Dunkin’ Donuts came to the decision in an effort to “relable itself as a ‘beverage-led’ company that focuses on coffees, teas, speedy service and to-go food including – but not limited to – doughnuts.”
In an official statement, David Hoffmann, CEO of Dunkin’ Brands, said:
“Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customer.”
Meanwhile, chief marketing officer Tony Weisman added:
“By simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin’.”
The company likewise revealed that they have been testing the shorter name since last year with one of their restaurants in Pasadena, California adapting it. Shortly thereafter, another store in Massachusetts used the Dunkin’ name which “digital kiosks, an expanded Grab & Go section and a drive-thru that let customers cut the line if they ordered ahead on the app,” the report tells us.
According to the company, beverages make up about 60% of their total sales in the United States.
Meanwhile, netizens had interesting reactions regarding the upcoming name change.
One guy on social media wrote:
“That wouldn’t make sense because ‘Dunkin’ donuts’ in Thailand doesn’t serve coffee, only donuts.”
“Why even bother doing that? Leave it alone. We know what you have in there.”
Watch this video report:
Woman Does Dare To Eat World’s Stinkiest Fish – And It Didn’t Go Very Well!
Ever heard of the Surströmming challenge? It’s not for the faint of heart!
Ever heard of the Surströmming challenge? In case you’re not familiar, this unusual challenge requires its participants to eat Scandinavian ‘delicacy’ Surströmming – which is considered by many as the world’s stinkiest fish.
It’s a challenge that’s actually been around for several years but lately, one viral video shows us a woman trying to do it, giving us an idea of how gross the food really is. As you will see on the footage below, the attempt quickly turned into disaster.
It’s not called the smelliest dish without a reason!
6 Common Foods And Their Supposedly Magical Properties
Want to have a baby boy? Try #6!
Our ancestors certainly regarded food as more than just sustenance. Food played an important role in religion, rituals, and daily life during ancient times. Not surprisingly, even the most ordinary foods were believed to have magical properties.
Sometimes it had something to do with the size and shape of the vegetable. For instance, ancient Roman ladies would tie cucumbers around their waist in hopes of becoming pregnant. However, cucumbers were also used to cure bad eyesight and scorpion stings. In addition to that, it somehow did a good job of scaring away rats.
If that sounds strange, check out these six other common foods with supposedly magical properties....
Edible Water Pods Could Soon Replace Plastic Water Bottles
Mother Nature will thank us for this.
Planet Earth has a serious plastic problem. There are around 50 billion plastic water bottles used every year, and approximately one billion of those plastic bottles pollute the oceans.
Skipping Rocks Lab has created an ingenious solution to the world's plastic bottle addiction - edible water pods they call the "Ooho!" The product is made from a seaweed extract and is tasteless, although flavors can be added to it.
The edible water pods can be eaten whole after peeling the outer layer of the package - just like a fruit!