People rave so much about luxury items as many connect them to high quality and popularity. A consumer’s logic is quite simple: expensive means good, cheap means bad.
With that in mind, a shoe shop called Payless put this logic to the test. The discount store decided to open a one-off store in LA called Palessi and the result was shocking.
The temporary boutique was set up for one incredible prank — and a funny commercial, which was uploaded to YouTube. The ad shows the opening of Palessi, or shall we say Payless’ fancy alter-ego.
Arriving in posh Santa Monica, the budget footwear company took over the space of a former Armani store, lining the walls with their $19.99 heels and $39.99 boots. With a new location and a foreign-sounding name, buyers were easily fooled into thinking that the items were expensive.
With the help of agency DCX Growth Accelerator, Payless invited some influencers to Palessi. This is when it got interesting.
“I would pay $400, $500. People are going to be like, ‘Where did you get those? Those are amazing.’” a woman said as she tried on a pair of bright-gold sneakers with leopard prints.
However, customers were quickly informed that the “designer” shoes they were drooling over were actually from Payless, their reactions were priceless.
Sarah Couch, Payless’s chief marketing officer, said:
“We felt like this campaign would be a great way to get a lot of people to consider Payless again, and to realize it’s more than just a shoe store in the mall … The way that we evaluate things is through associations. If you put wine in a nice bottle, people like it more. If you package things up to look more premium, people will like it more. If advertising has high production qualities, people will think it’s better.”
Watch the videos here:
Vegans Want To You To Stop Saying ‘Bring Home The Bacon’ Because It’s Offensive
Because there’s more than one way to skin a cat, or rather, more than one way to peel a potato.
People probably don't think twice about using sayings like "bringing home the bacon" or "beating a dead horse." However, vegans want everyone to stop using these offensive phrases. Instead, they are promoting a more "animal-friendly language" around children.
The idea was introduced by Shareena Z. Hamzah, a Postdoctoral Researcher at the Swansea University. She published her thoughts about how "meat is more than just a form of sustenance, it is the very king of all foods." According to Hamzah, meat is "a source of societal power" but the use of meat-based metaphors could change soon.
Vegans believe that 'letting a cat out of the bag' is also offensive.
Guy Gets Note With Two Different Phone Numbers And The Internet Is Loving It
“This is the content I like to see all the time when I open Twitter!”
What would you do if you get a note from a secret admirer? It's certainly a thrilling surprise. However, one guy got a message that included two different phone numbers. What he did next has the internet rooting for him.
Twitter user @cocdycy found himself in an interesting situation. The young man was just hanging out when he was handed a note. The message came from two secret admirers who thought he was cute but were unsure about his sexual orientation. Nevertheless, they decided to give him both of their phone numbers.
Who wouldn't love to get a note like this?
Fitness Blogger Promotes Natural Beauty By Not Shaving Her Legs And Armpits
“I think it’s unfair that people think they have to be in this cultural norm.”
Morgan Mikenas finds comfort in promoting something that most women may cringe at. The fitness blogger is inspiring people into embracing their natural beauty, and when she said "natural," she really meant it.
While many consider the “no makeup” look to be a promotion of natural beauty, Morgan took things a little further than that. She decided to stop shaving her body hair and revealed what it was like after three years of growth.